Seen Through Glass

YouTuber & Content Creator

Sam is an automotive YouTuber who set up and runs the YouTube Channel SeenThroughGlass.

He set up SeenThroughGlass in 2014, combining his two biggest passions; cars & making videos. The channel gained over 100,000 subscribers in its first year and now has over 500k subscribers, with over 100 million views to date. In 2019, Sam was included in The Sunday Times top 50 UK Influencer List.

Originally inspired by ‘moto-vloggers’ who would ride around on their motorbikes with a camera strapped to their helmets, Sam started uploading point-of-view vlogs whilst driving his car around central London. As the audience and interest grew, Sam decided to turn the camera on himself and develop the video style and production level.

Over the past six years that SeenThroughGlass has been active, Sam has travelled the globe filming cars, going on road trips, attending events and working with other YouTubers and respected names in the motoring world, creating exciting and engaging content for his channel. He has also worked with many well-respected, global brands including Shell, Harmon Kardon, Tag Heuer and Pirelli.

In 2017 Sam started his weekly podcast ‘BehindTheGlass’ which aims to take you behind the scenes of SeenThroughGlass. Each episode features conversations with influential people from the automotive, social media and motorsport worlds.

In 2019, Sam embarked on a year long round the world trip named #DriveTheWorld. Stopping off in countries including Australia, the Middle East and the U.S, Sam made incredible content across his social channels, discovered different car cultures and met amazing people.