M&C Saatchi Merlin Launches LiveX Events & Live Experiences Division

London – 31st January 2020 – M&C Saatchi Merlin, the UK’s leading creative talent management company, has today announced the launch of M&C Saatchi Merlin LiveX, a new division that will connect globally-renowned companies & brands  with world-class talent, thought-leaders and opinion-formers.

In response to the growing demand for greater and easier access to world-class talent for increasingly complex events and live experiences, LiveX is uniquely positioned in the industry to offer a breadth of services, including:

  • Event appearances: LiveX has access to an exclusive roster of high profile social and mainstream broadcast talent and can tailor the right hosts, panellists and speakers to any occasion.
  • Event consultancy: providing a full talent consultancy service, from concept, casting sourcing, securing and contracting talent, through to logistics and onsite talent liaison.
  • Bespoke events: working with clients to create bespoke & unique events for live audiences, including sports and wellness masterclasses; football tournaments; and road, spin and track cycling days.
  • Live talent tours: creating and delivering a range of live talent tours and ‘An audience with…’ events to entertain audiences around the globe building on the sell out tours M&C Saatchi Merlin have already delivered for Freddie Flintoff & Sir Bradley Wiggins

“We have witnessed and experienced first-hand the changing nature of the events industry as clients demand more impactful talent-led live events,” said Richard Thompson, Chairman of M&C Saatchi Talent Group. “The decision to expand our existing event offering, to form M&C Saatchi Merlin LiveX, is a direct result of our ability to respond and invest in the changing demands of brands and consumers”.

“The LiveX team works relentlessly to deliver talent-led live events and “money-can’t-buy” experiences to a growing range of world-leading clients,” added Tory Finch, Head of M&C Saatchi Merlin LiveX. “We pride ourselves on giving honest advice and working in close partnership with our clients to ensure we bring their talent wish-list to life – whether it’s creating a high-end, sell-out live tour, a standing-ovation worthy host or keynote speaker, or thought-provoking panel sessions.”

About M&C Saatchi Merlin

M&C Saatchi Merlin is the UK’s leading creative talent management agency, guiding the careers of household name talent Including Freddie Flintoff, Jamie Redknapp, Laura Whitmore and Sir Trevor McDonald. They manage every aspect of a career and look to support their clients in a fully holistic way. Their commercially focused approach harnesses openings from every corner of the entertainment industry.

They continuously challenge and drive themselves to create and discover the best and most lucrative opportunities available. Their depth of experience and knowledge, combined with total dedication provides uniquely tailored management, strategically building successful careers for everyone in the M&C Saatchi Merlin Family.

For more information visit mcsaatchimerlin.com


Tory Finch, Head of M&C Saatchi Merlin LiveX


0207 259 1460