Laura Whitmore announced as Primark’s Sustainable Ambassador

Laura joins Primark as their first Primark Cares Ambassador, highlighting their ethical and sustainability values and promoting their sustainable fashion ranges over the next 12-months. ‘I’m so pleased to announce my partnership with Primark as their new Primark Cares Ambassador. Something we’ve been working on in the background for quite a while. I’m incredibly excited to be part of a conversation with a huge brand that is playing a vital role in making change for the future. We should all have the ability to shop responsibly without worrying about the cost. I’m delighted with what Primark are doing and can’t wait to share more!’