James Cracknell partners with Vauxhall to launch their Combo Life Vehicle
With young people increasingly glued to their screens, over 50 per cent of parents believe their children have no outdoor skills, according to new research from Vauxhall Motors.
To inspire families to rediscover these skills, James teamed up with Vauxhall on their ‘Back to Basics’ campaign. James encouraged parents to get their kids roaming for real and to reignite their passion for the outdoors – just in time for the half-term.
As part of the campaign, James and his two children put down their tablets and took to the great British outdoors in Vauxhall’s all-new versatile and practical vehicle, Combo Life.
To watch the video and find out more, visit: https://www.vauxhall.co.uk/backtobasics.