M&CSaatchi Merlin

Sir Bradley Wiggins

Britain's Most Decorated Olympian

Sir Bradley Wiggins is a British former professional road and track racing cyclist and Britain’s most decorated Olympian.

Wiggins made his name on the track and racked up six world titles and three Olympic gold medals before focusing fully on the road. A podium place at the 2009 Tour de France demonstrated Wiggins’s Grand Tour potential and he earned a spell in the Maglia Rosa at the 2010 Giro d’Italia before taking his first UCI World Tour race win at the 2011 Criterium du Dauphine.

A second Grand Tour podium followed at the 2011 Vuelta a Espana before Wiggins embarked on a near-perfect run in 2012 which saw him win four races on his way to the Tour de France yellow jersey.

His 2012 Olympics win on the streets of London cemented his position not just within his sport but as a household name in Britain. His easy charm in front of the press was legendary and he won the BBC Sports Personality of the Year award, voted for by the public, to prove that cycling was smashing its way into the mainstream.

2013 brought further success, including the Tour of Britain title, and in 2014 Wiggins added the rainbow jersey to his collection by winning the World Time Trial Championships.

In 2015, Wiggins signed a contract extension with Team Sky to the end of April 2015, before transferring to his newly found Team WIGGINS in order to prepare alongside other members of the British track endurance squad for the team pursuit at the 2016 Rio Olympics. On 7 June 2015, Wiggins broke the hour record, riding 54.536km (33.881 mi), surpassing Dowsett’s mark of 52.937km (32.894 mi) set five weeks earlier.

The Summer of 2016 saw Wiggins win his 5th gold medal at the Rio Olympics in the team pursuit and his eighth Olympic medal, making him Britain’s most decorated Olympian ever.

Announcing his retirement from professional cycling at the end of 2016, Wiggins said, “2016 is the end of the road for this chapter, onwards and upwards, ‘feet on the ground, head in the clouds’ kids from Kilburn don’t win Olympic Golds and Tour de Frances! They do now.”

Off the track, Bradley has made numerous radio and TV appearances including a special recording put together for BBC Radio 6 Music in which he discussed his love of music and mod culture alongside Paul Weller, after playing guitar with him at a charity concert back in 2012.

Wiggins has written a number of books about his career. The first, entitled In Pursuit of Glory, covers his success as a track cyclist at the Beijing Olympics, In My Time – the golden year of 2012 and My Hour.

Commercially, Wiggins has previously collaborated with Fred Perry clothing label to develop an authentic, non-technical range of cycle wear. Also, Halfords have a series of “Wiggins bikes”, designed to encourage children to get out cycling #youcanfly. Most recently Wiggins has announced his long-term strategic partnership with Skoda.

Bradley lives with his wife Catherine and two children Ben and Isabella in Eccleston, Lancashire.

enquire